Joe Hooks x AlumniFi — Rocket Classic

I was tasked with capturing B-roll of Joe Hooks for AlumniFi’s partnership surrounding the Rocket Classic. The challenge was turning footage that wasn’t originally captured specifically for this campaign into two thoughtful videos showcasing Joe’s story. I had to be intentional with the shots, pacing, and storytelling to create cohesive content from a limited set of footage while highlighting the connection between AlumniFi, Joe Hooks, and the Rocket Classic. The project showcased the ability to find the story within existing footage and shape it into engaging content for multiple platforms.

Roles x Responsibilities

As Video Production Specialist I was tasked with capturing behind the scenes b-roll of Joe Hooks social content for AlumniFi’s partnership surrounding the Rocket Classic. The challenge was turning the footage into two new and separate videos showcasing Joe’s story separate from the social content originally captured. I had to be intentional with the shots, pacing, and storytelling to create cohesive content from a limited set of footage while highlighting the connection between AlumniFi, Joe Hooks, and the Rocket Classic. The project showcased the ability to find the story within existing footage and shape it into engaging content for multiple platforms.